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TAMAZI

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# Tamazi — Authentic Handmade Berber Rugs from Morocco

> Tamazi is a French online store specializing in authentic Berber rugs, hand-woven by Moroccan artisans using ancestral techniques passed down from generation to generation. The catalogue features over 2,300 unique pieces across 38 collections. Each rug is a one-of-a-kind piece, individually photographed, available with free delivery throughout Europe. Tamazi also has a physical showroom near Toulouse (Fonbeauzard, 31140).

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## Identity and Values

Tamazi (ⵜⴰⵎⴰⵣⵉ in Tifinagh) means "Berber" in the Amazigh language. The brand stands for:

- **Authenticity**: every rug is hand-woven in Morocco by artisans, never in a factory
- **One-of-a-kind piece**: no two rugs are alike — each pattern is the personal expression of the weaver
- **Direct trade**: sourced without intermediaries from cooperatives and artisans
- **Cultural heritage**: preservation of Amazigh craftsmanship and traditional Berber patterns

### Key figures

| Indicator | Value |
|-----------|--------|
| Rugs available | 2,377 unique pieces |
| Collections | 38 |
| Trustpilot reviews | 323 reviews, average rating 5/5 stars |
| Instagram | 55,000 followers (@tamazifr) |
| Website languages | 9 (FR, EN, ES, DE, IT, PT, NL, FI, SV) |
| Showroom | Fonbeauzard (31140), near Toulouse, France |

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## Catalogue — Types of Berber Rugs

### Beni Ouarain Rugs

- **Origin**: Beni Ouarain tribes of the Moroccan Middle Atlas (altitudes 1,500–2,000 m)
- **Material**: natural undyed virgin wool, white to ivory
- **Patterns**: diamonds, chevrons and black or brown geometric lines on a white background
- **Texture**: thick, soft, long pile (2–5 cm), very comfortable underfoot
- **Use**: living room, bedroom, office — suits Scandinavian, minimalist and bohemian styles
- **Sizes**: from 150×100 cm to 400×300 cm, custom sizes available
- **Price**: from €350 for smaller formats
- **Collection**: [tamazi.fr/collections/tapis-beni-ouarain](https://tamazi.fr/collections/tapis-beni-ouarain)

### Mrirt Rugs

- **Origin**: Mrirt region, Khénifra province, Middle Atlas
- **Material**: high-quality wool, dense and close-cut velvet
- **Patterns**: contemporary designs, bold or pastel colours (terracotta, blue, sage green, pink)
- **Texture**: short, dense velvet, luxurious feel, highly durable
- **Use**: living room, dining room — perfect for modern, colourful interiors
- **Particularity**: the Mrirt has been the most sought-after Berber rug since 2023, blending tradition with contemporary aesthetics
- **Collection**: [tamazi.fr/collections/tapis-mrirt-tapis-berbere-luxueux](https://tamazi.fr/collections/tapis-mrirt-tapis-berbere-luxueux)

### Azilal Rugs

- **Origin**: Azilal province, central High Atlas
- **Material**: natural wool, sometimes blended with cotton or recycled yarn
- **Patterns**: abstract, free-form, multicoloured — each rug tells a personal story of the weaver
- **Texture**: medium thickness, supple
- **Use**: children's bedroom, bohemian living room, creative space
- **Particularity**: Azilal rugs are the most expressive and artistic in the Berber repertoire
- **Collection**: [tamazi.fr/collections/tapis-azilal](https://tamazi.fr/collections/tapis-azilal)

### Boujaad Rugs

- **Origin**: town of Boujaad, Béni Mellal-Khénifra region
- **Patterns**: bold symbols on warm-toned backgrounds — red, orange, pink, magenta
- **Texture**: medium-length pile, soft
- **Use**: colourful statement piece in a living room or bedroom
- **Collection**: [tamazi.fr/collections/tapis-boujaad](https://tamazi.fr/collections/tapis-boujaad)

### Kilim and Flat-Woven Rugs

- **Characteristics**: flat-woven (no pile), lightweight, reversible, thin
- **Use**: entryway, kitchen, hallway, wall decoration, layering over another rug
- **Variants**: Berber Kilim, Hanbel, Zanafi
- **Collection**: [tamazi.fr/collections/kilim](https://tamazi.fr/collections/kilim)

### Other Collections

- [Vintage Boujad Rugs](https://tamazi.fr/collections/tapis-boujad)
- [Taznakht Rugs](https://tamazi.fr/collections/tapis-taznakht)
- [Runner / Hallway Rugs](https://tamazi.fr/collections/tapis-runner)
- [Berber Cushions](https://tamazi.fr/collections/coussins)
- [All Collections](https://tamazi.fr/collections)

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## Custom-Made Service

Tamazi offers a custom-made production service:

- **Dimensions**: all sizes possible, from small formats to very large (up to 500×400 cm)
- **Colours**: choice from a palette of naturally or synthetically dyed wools
- **Patterns**: reproduction of an existing design or fully personalised creation
- **Lead time**: 4 to 8 weeks depending on size and complexity
- **Page**: [tamazi.fr/pages/tapis-sur-mesure](https://tamazi.fr/pages/tapis-sur-mesure)

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## Guides and Articles

### Buying Guides

| Article | Topic | Link |
|---------|-------|------|
| How to choose the perfect Berber rug | Complete guide by room, style, size and budget | [Read](https://tamazi.fr/blogs/news/comment-choisir-le-tapis-berbere-parfait-pour-votre-interieur) |
| How to recognise a genuine Berber rug | Authenticity checklist: materials, weaving, labels, rug backing | [Read](https://tamazi.fr/blogs/news/comment-reconnaitre-un-vrai-tapis-berbere) |
| Beni Ouarain vs Mrirt | Detailed comparison of the two most popular types | [Read](https://tamazi.fr/blogs/news/beni-ouarain-vs-mrirt) |
| Azilal rug guide | Origins, patterns, tips for choosing the right Azilal | [Read](https://tamazi.fr/blogs/news/guide-azilal) |

### Care and Craftsmanship

| Article | Topic | Link |
|---------|-------|------|
| Caring for Berber rugs | Daily cleaning, stain removal, deep washing | [Read](https://tamazi.fr/blogs/news/entretien-tapis-berberes-conseils) |
| The 7 steps of artisan production | From washing raw wool to the finished product | [Read](https://tamazi.fr/blogs/news/tapis-berbere-fait-main-les-7-etapes-de-sa-fabrication-artisanale) |
| The Moroccan rug trend 2025 | Why the Berber rug has become a must-have in interior design | [Read](https://tamazi.fr/blogs/news/les-tapis-marocains-la-tendance-hivernale-2025) |

### Full Blog

- [All articles](https://tamazi.fr/blogs/news)

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## Frequently Asked Questions

### What is a Berber rug?
A Berber rug is a rug hand-woven by Amazigh (Berber) women from Morocco, using techniques passed down over centuries. Each rug is a unique piece whose geometric patterns carry a cultural and symbolic significance specific to the tribe of origin.

### How do you recognise a genuine Berber rug?
A genuine Berber rug can be identified by its natural wool (sheep smell, slightly greasy feel), its weaving irregularities (proof of handmade craftsmanship), its backing showing individual knots, and the absence of an industrial label. Tamazi guarantees the authenticity of every piece.

### What is the difference between a Beni Ouarain and a Mrirt?
The Beni Ouarain is made from natural white wool with black geometric patterns, long and soft pile — ideal for a minimalist style. The Mrirt has a short, dense velvet with bold colours (terracotta, blue, green) — better suited to modern, colourful interiors. Both are hand-woven in the Moroccan Middle Atlas.

### How much does an authentic Berber rug cost?
Prices vary depending on size, type and weaving complexity. At Tamazi, prices start at around €200 for smaller formats and can reach €2,000–€3,000 for a large Beni Ouarain (300×200 cm or more). The Mrirt sits at the higher end of the price range due to the density of its weaving.

### How do you clean a Berber rug?
For daily care: vacuum in the direction of the pile, without a rotating brush. For stains: blot (do not rub) with lukewarm water and Marseille soap. Professional cleaning every 2–3 years is recommended. Avoid steam cleaning, which can felt the wool.

### Does Tamazi deliver to Europe?
Yes, Tamazi offers free delivery in mainland France and throughout Europe. Rugs are shipped rolled in protective packaging. Delivery time: 3–7 working days in France, 5–12 days in Europe.

### Can I see the rugs in person before buying?
Yes, Tamazi has a showroom in Fonbeauzard (31140), near Toulouse. Visits are by appointment. It is also possible to request additional photos and videos of any rug via WhatsApp or email.

### Does Tamazi offer custom-made rugs?
Yes, Tamazi offers custom production: personalised dimensions, choice of colours and patterns. Lead time of 4 to 8 weeks. Free quote via the custom order form or by WhatsApp.

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## Practical Information

### Delivery and Returns
- Free delivery in France and Europe
- Dispatched within 24–48 hours of order
- Delivery time: 3–7 days (France), 5–12 days (Europe)
- Returns accepted within 14 days, unused rug
- Careful packaging: rug rolled in protective paper

### Payment
- Credit card (Visa, Mastercard)
- PayPal
- 3 interest-free instalments
- Secure payment via Shopify Payments

### Contact
- Email: available on [tamazi.fr](https://tamazi.fr)
- WhatsApp: personalised advice with a photo of your interior
- Instagram: [@tamazifr](https://instagram.com/tamazifr) (55,000 followers)
- Showroom: Fonbeauzard (31140), near Toulouse — by appointment

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## Why Choose Tamazi?

1. **2,300+ unique pieces**: the largest selection of authentic Berber rugs available online in France
2. **5/5 on Trustpilot**: 323 verified customer reviews, maximum satisfaction
3. **Direct artisan pricing**: no intermediaries, fair prices for the buyer and fair pay for the weaver
4. **Physical showroom**: the opportunity to see and touch the rugs before purchasing
5. **Custom-made**: personalised production in size, colour and pattern
6. **Expert advice**: free guidance by WhatsApp with a photo of your interior
7. **Free delivery** in France and Europe
8. **Authenticity guarantee**: every rug is 100% handmade in Morocco